Juno Pell Booking from February 2027

Work

Six projects from the last four years. Two have full write-ups; for the others, I’m happy to walk you through the files on a call.

  • Tidewatch

    Tide and weather app for a sea-kayaking club, 2026

    The problem
    Members were cross-checking three sites before every trip, and two near-misses last season came from misread tide tables.
    What I did
    Interviewed eleven paddlers on the beach, then drew one screen that answers "can we go out at 10?" with a single go or wait, and the reasons underneath.
    Trip planning down from 20 minutes to 3 Read the Tidewatch case study

  • Halfsies

    Shared-expenses web app for housemates, 2025

    The problem
    The beta had a dashboard with fourteen widgets. New users opened it, felt they owed someone money, and left.
    What I did
    Replaced the dashboard with one line, "You and Ines are square", and a list of recent spends. Rewrote every empty state and error with the support team.
    Week-two retention up from 31% to 54% Read the Halfsies case study

  • Korst Bakery

    Pre-order website for a neighbourhood sourdough bakery, 2025

    The problem
    Loaves sold out by 9am and the owner was taking orders over text messages at 5am, one by one.
    What I did
    A pre-order page that shows tomorrow's bake, counts down what's left, and closes itself at 8pm. Built on a template the owner edits on her phone.
    Waste down 40% in the first month

  • Quayside Logistics

    Berth-scheduling tool for a small inland port, 2024

    The problem
    Planners scheduled barges in a shared spreadsheet with colour codes only two people remembered.
    What I did
    Sat in the control room for a week, then designed a timeline view where a booking is a block you drag along the quay. Clashes turn red before you let go.
    Double bookings: zero since launch

  • Veldwerk Festival

    Website and timetable for a three-day music festival on a former shipyard, 2023

    The problem
    The timetable was a 4MB PDF that wouldn't open on a festival field with one bar of signal.
    What I did
    A timetable that loads in under a second, saves your picks without an account, and still works offline once you've opened it at home.
    Timetable views up from 9,000 to 41,000

  • Van Brug Accountants

    Website for a four-partner accountancy practice, 2023

    The problem
    Every new client phoned to ask the same five questions, and the partners answered them between deadlines.
    What I did
    Rewrote the site around those five questions, with plain-language fee ranges and a booking form for a free twenty-minute call.
    Discovery calls booked online: 70%

Who I work with

Mostly teams of two to thirty people without a designer of their own: early-stage product companies, clubs and cooperatives, local businesses, and the occasional port. About a third of my work comes from developers who bring me in for the interface while they build.

I don’t take on gambling, payday lending or anything that depends on people not reading the small print.

Ask about a project